Blokotech, a B2B software solution and platform provider, was only founded in 2022, but it has already positioned itself as a rising force in Latin America’s gaming landscape. At the helm is Co-Founder and Executive Chairman Alberto Alfieri, a seasoned entrepreneur with a track record of launching successful and bold start-ups, including Jada Gaming and NuvoMeta.
With over two decades of industry experience, specialising in tech and AI, Alfieri is known for his innovative approach to solving industry challenges. Now, he’s using his expertise to help operators enter and succeed in one of the most dynamic iGaming regions: Latin America.
Join iGamingFuture as Alberto and our Head of Content, Curtis Roach, delve into the details and discuss the future of LatAm, the importance of adaptive platforms in emerging markets, and–Brazil aside–which other LatAm markets provide the most growth potential. Read on.
What are your thoughts on the future of iGaming in LatAm? There is a lot of expectation from this region regarding future growth, but what will it take for its true potential to be fully realised?
“The growth potential is real, but the region is still very fragmented. To unlock it, we’ve identified three core areas for success. The first is having clear and dynamic regulations. Achieving this requires regulators to collaborate more closely with industry players.
“The second element is implementing a better local payment infrastructure. A strong start is ensuring that providers offer seamless access to crypto payments as they are becoming more prevalent in everyday transactions.
“If local payment providers embrace this shift, then users will benefit from instant deposits and withdrawals with lower fees compared to traditional banking systems or remittance services.
“Cryptocurrencies enable instant deposits and withdrawals with lower fees compared to traditional banking systems or remittance services. This is especially beneficial in countries with currency volatility or strict capital controls.
“The last piece of the puzzle is a change of mentality, so there is more focus on long-term product quality rather than short-term acquisition moves.
“We’ve been saying this for ages, but ‘entering LatAm’ shouldn’t even exist as an expression. Latin America is composed of a huge variety of realities and cultures, and operators that rush in without truly adapting to local habits or rules usually exit just as quickly.
“Success in LatAm will come from those willing to go deep, not wide.”
Why is it crucial for operators in LatAm to have an evolving platform? What are the benefits and cost implications?
“Because everything changes. Markets shift. Rules change. Payment methods break. And this happens everywhere, not just in LatAm.
“If your platform isn’t built to evolve, you get stuck. An evolving platform lets you stay compliant, localise fast, and adapt to new channels without starting from scratch every time.
“Some providers attract operators with low entry fees, for instance, which look good at first, but many platforms aren’t built to adapt to the local realities operators face. That’s where the real cost shows up with missed revenue, high churn, and slower response when things change.
“Spending smarter means choosing a platform that can grow with you, not one that just gets you live.”
Recently, most of the LatAm hype has been focused on Brazil. But what are your thoughts on other markets in the region, such as Peru and Chile? Do they offer similar growth opportunities, and what are the biggest drivers for this?
“Peru and Chile offer real opportunities. They have better-defined frameworks, strong mobile usage, and more manageable market entry conditions. The user base is smaller than Brazil’s, but the barriers are lower. That makes them attractive for operators who want to move fast and validate a model without overcommitting.
“Taking a look at the numbers, it’s clear to see why both have tremendous upside.
“Since regulation, Chile’s market is anticipated to grow at a Compound Annual Growth Rate (CAGR) of 9.27 percent from 2024 to 2027, potentially reaching US$669.7 million (£535.76m) by 2027. Peru, meanwhile, is projected to reach US$7.58 billion (£6.06bn) by 2033, growing at a CAGR of 12.54 percent.”
Blokotech recently hired Nico Castearena as its new Head of Sales. What was the catalyst for this new hire, and how will it help you expand in LatAm going forward?
“We needed sharper focus in LatAm. Nico brings local knowledge, strong operator relationships, and commercial speed. It’s not about hiring for the organisational chart. It’s about execution because LatAm moves fast. We needed someone on the ground who could move faster.”
Editor’s Note:
Candid and insightful, Alberto doesn’t mince his words, laying out a clear roadmap for how operators can launch and be successful in LatAm.
Alberto believes that there are three key areas of focus to unlock the region’s true growth potential: ensuring regulations are clear and dynamic, improving payment infrastructure, and a shift in mentality away from short-term acquisition towards long-term product quality.
Pivotally, he warns that “success in LatAm will come from those willing to go deep, not wide”, meaning operators who treat the region as a single, homogenised market risk folding as quickly as they enter.
Moreover, in a region prone to regulatory shifts and market changes, Alberto advocates that one of the most critical aspects of success is having an adaptive platform built for change. This allows operators to “stay compliant, localise fast, and adapt to new channels without starting from scratch every time”.
And, while Brazil might be stealing most of the regional limelight, Alberto asserts that Peru and Chile are prime opportunities, offering lower barriers to entry and a perfect test ground for operators looking to “validate [their] model without overcommitting”.
Blokotech offers comprehensive iGaming consultancy services, guiding clients through every aspect of launching and optimising their digital gaming ventures.
